OKO

Europe
1ST SEPTEMBER 2018 / JEREMY RIX

Dods Group - Creating New Value

Dods Group is a successful business which provides unparalleled access to and expert insight about the political process and civil servant decision-making. Dods enables business and third sector clients to be aware of, advise government on and help to shape relevant policy; and engage more effectively with and sell more successfully to the public sector.

There was a significant opportunity to derive further value from Dods Group’s access and expertise. The first step in realising this value was to review and update the Dods brand, and the broader brand architecture for the group, so that it made sense to customers and prospects.

A fascinating engagement, focused on government and EU policy-making, and Dods Group’s role in creating transparency and openness for the benefit of its clients. Our work, initially focused on enabling strategic branding decisions, went further in identifying additional value opportunities for the Group, and enabling significant decisions about resource prioritisation and expansion, particularly in the EU.

"OKO provided us with real clarity around how our brands and products are viewed within our various markets; we’re using this insight to make key strategic decisions in our plans for domestic and international expansion. The insight provided brought us both brand equity understanding, as well as the real commercial value."

Snezana Petrovic, Chief Marketing Officer, Dods Group

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