OKO

We are experts
in decision-making

We help brands get decision-fit®. Decision-fit organisations make better decisions, commit to actions and create tangible value from these decisions. We work with brands like Sky, Macmillan, The Economist and Heathrow.

4th september 2018 / Jeremy Rix

It's not what you know about your customers that counts, it's how you feel about them

See what we're thinking and doing now

Customers
We're thinking
4th september 2018 / Jeremy Rix

Data alone dehumanises

See what we're thinking and doing now

We're thinking

Our clients make
better decisions

We work with our clients to gather and assimilate meaningful insight, facilitate business-critical decisions, design decision-making processes and improve organisational decision-making effectiveness.

Sky Logo
Content strategy
strategy
Ladbrokes Logo
Responsible gambling
Strategy
Macmillan Logo
Advertising strategy
communications
Wlko Logo
Brand proposition
communications
Heathrow Logo
Terminal strategy
strategy
Asda Logo
Brand strategy
communications
Guide Dogs Logo
Brand values
communications
The Economist Logo
NPD
innovation
Onestop Logo
Category ROI
strategy
The Hyde Group Logo
Innovation
Innovation
RBI Logo
NPD
strategy
Swirl Logo
Strategy
strategy
Channel 4 Logo
Customer strategy
strategy
New Scientist Logo
Innovation
Innovation
Asda Logo
Category strategy
strategy
Macmillan Logo
Fundraising strategy
innovation
Accuity Logo
Customer experience
strategy
Morrisons Logo
Marketing strategy
communications
Mothercare Logo
Proposition development
Innovation
Ladbrokes Logo
NPD
Innovation
ABB Logo
Problem gambling
strategy
Action Aid Logo
GDPR and privacy
strategy
Lancaster Logo
Marketing srategy
strategy
Guide Dogs Logo
Fundraising strategy
strategy
Alzheimers Logo
Advertising strategy
communications
Onestop Logo
Customer strategy
strategy
Farming Logo
Product labelling
communications
NWG Logo
Innovation
Innovation
The Economist Logo
Market opportunity
Innovation
Macmillan Logo
Communcations strategy
communications
Dods Logo
Brand strategy
communications
Ladbrokes Logo
Social strategy
innovation
Proagrica Logo
NPD
Innovation
Asda Logo
Proposition development
Innovation
Trinity Mirror PLC Logo
Customer strategy
strategy
Accuity Logo
Innovation
Innovation
The Economist Logo
Customer strategy
strategy
William Hill Logo
NPD
Innovation
Enterprise Logo
Marketing strategy
communications
Lancaster Logo
Business strategy
strategy
Dixons Logo
Customer strategy
strategy
Macmillan Logo
Brand strategy
communications
ESCG Logo
Brand strategy
communications
Dods Logo
Event strategy
strategy

Our Story

We've spent more than twenty years understanding decision-making, both in terms of how consumers decide between products and brands, and in helping major organisations decide on and implement strategies and developments. OKO was born out of a desire to create meaningful change by using this expertise to help organisations improve their decision-fitness: to make better decisions which consistently lead to better outcomes.

The world is uncertain: political, economic, environmental, social and technological change contribute to a high degree of unpredictability and perceived risk. Now more than ever, organisations thrive and survive on the basis of the quality of their decision-making.

OKO's Decision Track, based on our decades of experience, is at the core of everything we do. It provides a structure for decisions - whether these are made by individuals or teams - to act as the fundamental building blocks for successful strategy. We apply our Decision Track flexibly across sectors and different sizes of organisation in practical projects, as well as teaching its application via our own training and through our relationship with Lancaster University, the UK's number one business school.

We work with our clients for the long-term, building on the strength of our tools and approach as well as our personal relationships. This means we continue to grow and improve, new clients want to work with us, and existing clients come back again and again. And it's why over the last three years, our client base has grown from 2 to more then 20 brands.

OKO's Decision Track

Our decision-making framework underpins everything that we do. It's a flexible approach based on decades of insight and consulting experience, which improves decision-making success.

Toolkit diagram

OKO's Decision Toolkit

Decision kit

Our array of tools designed to aid effective decision-making, including decision-profiling, root cause analysis, force field analysis, bias identification and eradication, objectifying decisions, insight gathering, identifying and evaluating options and coalescing on decisions.

Research

Internal, customer and market research – from ethnography and in-depth qualitative research to advanced quantitative research and analysis – to derive insight that supports evidence-based decisions.

Workshops

Face-to-face and virtual workshops designed to help teams collaborate around the decision-making process.

Consulting Providing

Advice, building decision-making approaches, structures and processes and ensuring that decisions lead to tangible action and value for your organisation.

Learning & Development

Embedding our approaches and tools within your organisation.

Team OKO

Jeremy Rix
Jeremy Rix

An industry-recognised expert in decision-making – built out of 23 years working as a consultant – and guest lecturer and course consultant at Lancaster University Management School.

Simon Taylor
Simon Taylor

A retail and F&B expert with 30 years’ experience in business, including 27 years at Tesco across an array of functions including Brand, Marketing and Property Strategy.

Kathryn Hall
Kathryn Hall

A qualitative research specialist with over 15 years experience working across a vast array of clients in consumer, finance, business, automotive and retail.

John Heather
John Heather

A consultant and coach with 22 years’, global experience in culture change and commercial business management, including at Shell and the CAA.

Phil Codling
Phil Codling

A senior strategist with 21 years as an internal and external analyst and consultant, including at Ovum and Datamonitor, and working on major innovations in the US for BT.

Demetra Pallis
Demetra Pallis

An insight specialist with 24 years’ experience in client-side and agency roles in business, professional and consumer markets in the UK and internationally.

Heather Macleod
Heather Macleod

A research expert with more than 20 years’ experience in client-side and agency roles in aerospace, agriculture, social care, science & technology, banking and retail.

Get in touch

Phone

01428 656 072

Email

hello@engageoko.com

OKO

Longdene House

Hedgehog Lane

Hasslemere

GU27 2PH

By Car

30 minutes to the M25 via A3

By Train

52 minutes to London Waterloo

(8 mins from Hasslemere Station)